At Champion Bets we’re all about beating the bookies, but we have a good relationship with TopSport. As does just about any punter you speak to and there’s a good reason for that… as far as bookies go, you won’t find a fairer operator.
Top 5 reasons why you should bet with TopSport in 2022
- They take a fair bet and treat all punters the same
- They’re proudly Aussie and in for the long haul
- They’re lobbying for the best deal for punters
- It’s simple to open and use your TopSport account
- They have unique products
1. They take a fair bet and treat all punters the same
It’s unique these days because so many bookies don’t. If you’ve shown any sort of aptitude or have a winning record, it’s only a matter of time before most bookies severely limit or even shut down your account. Minimum bet limits on some racing codes help but they’re only applicable to a certain amount, and at certain times. They don’t apply to all racing… and as for sport? They don’t apply at all.
But TopSport don’t do this. Their approach is to let everybody on for a fair bet. As much as is viable (they are a business, at the end of the day!) they are keen to take on punters.
This approach is a product of the company’s origins. Lloyd Merlehan, founder of TopSport, was a long-time on-course bookmaker. He and son Tristan had the foresight to take their business online, but wanted to remain an operator where all punters were welcome.
“Our origins are at the track – that’s where dad operated for many years and where I learnt the business,” says Tristan.
“The approach that many now take was unthinkable back then. I’d never have even thought of putting up a price and saying ‘that price is just for those blokes over at the bar, you ten guys here can’t have it’. It doesn’t make any sense and wouldn’t be allowed.
“So since we’ve gone online we’ve wanted to keep the same approach. We’ve got a lot of great clients who’ve been with us for many years, and we welcome all new punters with the same attitude: we’ll let anybody on for a fair bet.”
“We’re certainly not saying that we let any punter at all on for absolutely any amount. It’s impossible to do that,” said Tristan.
“But what we always say is with any price that we put up, we’ll let any punter on for a fair bet. And we’ll do that from as soon as our price goes up. Punters can be assured they’ll be able to get a decent bet down with TopSport.”
It’s a very deliberate approach that means they play the numbers, not the punters. If TopSport release something special, like a promotional price or special offer, every punter on their books has access to it. If they end that offer, they end it for everybody… they don’t target their biggest losers and shower them with inducements to lose more and more, while everybody else misses out on the good stuff.
2. Proudly Aussie and in for the long haul
A hell of a lot of bookies have come and gone from the Australian scene in recent years, particularly as international corporates have made their way into Australia and bought up a lot of local operators. Not so TopSport.
“The business has grown a fair bit over the past year or so which has been great, but our focus remains on steady, sustainable growth,” says Tristan.
“We could have gone all out, taken external investment on board and tried to grow really fast. Some others have done that but I think it’s been done with a view to trying to attract a buyout. We’re more interested in growing the business in a sustainable way.
“We’re proud to be part of this industry in Australia and we want to see it grow, and grow with it.”
TopSport isn’t going anywhere… we’ll all be betting with them for many years to come! And as they grow, they’ll continue to reinvest locally and employ Aussies, rather than sending their profits overseas.
3. Lobbying for the best deal for punters
The commitment to the Aussie industry is clear to see with TopSport’s continued lobbying of racing authorities for a better deal for bookies and punters alike: lower fees and higher limits, all with a view to boosting turnover in the long run.
It’s not an easy road, especially in recent times as racing and sports bodies and all levels of government have been keen to raid betting markets by increasing fees and taxes. This is incredibly frustrating, as it ultimately costs the punter money: bookies are forced to recover the costs by offering punters less generous odds.
“Don’t get me wrong – we need to be paying fees and taxes,” said Tristan.
“But I think anybody would be understanding that when you’re paying more tax than you have revenue coming in, things are a little out of whack.”
4. It’s simple to open and use your TopSport account
Opening a TopSport account takes just minutes and once you’re set up, funding and using it is simple. You can deposit via credit card, POLi, paysafecard, BPAY or EFT, and withdraw via credit card and EFT.
TopSport’s website is constantly being updated and the punter experience is fantastic: finding and placing all your racing and sports bets is dead simple. Plus there are simple and fast apps for iOS and Android for betting on the go. You can find these on our Best Betting Apps page.
And speaking of accessibility… we’re happy to give Tristan himself a big wrap here! It’s not often you have the CEO of such a large bookmaking business who finds time to speak with everybody… if you call or email TopSport about anything to do with your account, you might even find you get a direct response from Tristan himself!
Tristan also joins us fortnightly on our podcast series, The Other Side, where he gives us an insight into what’s happening on the bookie’s side of the betting game. He’s also happy to take any questions from punters on the podcast… just let us know what you’d like us to ask him.
5. Unique products
As well as all your regular betting options, TopSport offers a few unique products that bring you even more value.
$2 lines: It’s the best price available anywhere on all AFL, NRL, NFL and selected other line markets. It’s quite an incredible offer… you don’t find this sort of price on lines anywhere! The maths is pretty simple… if you hit at even 50.1% strike-rate on $2 multis, you’ll be making a profit! And again – $2 lines are available to all punters.
Owner / Trainer Bonuses: Backing your own horse or dog? TopSport has special price offers for thoroughbred, greyhound and harness racing owners and trainers. Just give them a call and you’ll get a great price.
Protest Payout You don’t have to worry when you hear that protest siren ring. In the event of a successful thoroughbred protest, TopSport pays out on both the official winner and the first past the post.
TRUE Same Game Multis Yep, plenty of bookies now offer Same Game Multis. But do yourself a favour… next time you have one, compare the odds you get elsewhere to those at TopSport. Some operators are offering truly terrible odds on Same Game Multis. TopSport’s Same Game Multi odds are the best around.
If you don’t have a TopSport account, we’re not quite sure what you’re waiting for – you’ll definitely be better off as a punter. Click here to get started.
Join Alpha Racing now to get best bets from right across Australia and let an expert do all the work for you!
Top Blokes
Ready for action
Best of the Best
Great for roughies
True. Real Bookies
